{"id":984,"date":"2021-12-13T12:23:43","date_gmt":"2021-12-13T17:23:43","guid":{"rendered":"https:\/\/sellerchamp.com\/?p=984"},"modified":"2025-08-31T20:44:14","modified_gmt":"2025-09-01T01:44:14","slug":"7-abandoned-cart-email-best-practices-to-win-back-customers","status":"publish","type":"post","link":"https:\/\/sellerchamp.com\/blog\/7-abandoned-cart-email-best-practices-to-win-back-customers\/","title":{"rendered":"7 Abandoned Cart Email Best Practices to Win Back Customers"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div ><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Abandoned Cart Email Best Practices\" title=\"Abandoned Cart Email Best Practices\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices.jpg\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices.jpg\" class=\"lazyload img-responsive wp-image-986\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271920%27%20height%3D%271080%27%20viewBox%3D%270%200%201920%201080%27%3E%3Crect%20width%3D%271920%27%20height%3D%271080%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices-200x113.jpg 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices-400x225.jpg 400w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices-600x338.jpg 600w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices-800x450.jpg 800w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices-1200x675.jpg 1200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Abandoned-Cart-Email-Best-Practices.jpg 1920w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-0{width:75% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-0{width:75% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><h1>7 Abandoned Cart Email Best Practices to Win Back Customers<\/h1>\n<p>Did you know 3 out of 4 worldwide customers who add products to their cart don\u2019t complete the purchase? As surprising as it sounds, the <a href=\"https:\/\/www.annexcloud.com\/blog\/31-shopping-cart-abandonment-statistics-for-2018\/\">global average cart abandonment rate<\/a> as of 2021 is 75.52%.<br \/>\nBut why does this happen?<\/p>\n<p>There can be multiple reasons behind cart abandonment, including high shipping rates, complicated checkout processes, slow websites, additional costs, or inefficient return processes. And experts recognize that these abandonment rates are only increasing with time.<\/p>\n<p>If not taken care of, shopping cart abandonment can cost your eCommerce business a huge chunk of money, and we are talking around <a href=\"https:\/\/www.annexcloud.com\/blog\/31-shopping-cart-abandonment-statistics-for-2021\/\">2 to 4 trillion per year<\/a>. In addition, the creation of a huge conversion gap is another major drawback experienced by businesses.<\/p>\n<p>Good thing you can transform and recover from this issue by following up with your customers through abandoned cart emails, an effective sales recovery strategy crucial for eCommerce retailers.<\/p>\n<p>This article will take you through the importance of abandoned cart emails and some best practices you can incorporate to win back your customers and prevent revenue losses.<\/p>\n<h2>Why are Abandoned Cart Emails Important?<\/h2>\n<p>An abandoned cart email or an abandoned checkout email is an automated email sent out to those customers who add items to their cart but abandon your website without completing the transactions.<\/p>\n<p>Here is an example of an abandoned cart email sent by <a href=\"https:\/\/www.revolve.com\/women\/?navsrc=main\">Revolve<\/a> to their customers suggesting they purchase the items from their cart before they go out of stock.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" decoding=\"async\" width=\"347\" height=\"431\" alt=\"abandoned cart mail sent by Revolve\" title=\"abandoned cart mail sent by Revolve\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-mail-sent-by-Revolve.jpg\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-mail-sent-by-Revolve.jpg\" class=\"lazyload img-responsive wp-image-988\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27347%27%20height%3D%27431%27%20viewBox%3D%270%200%20347%20431%27%3E%3Crect%20width%3D%27347%27%20height%3D%27431%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-mail-sent-by-Revolve-200x248.jpg 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-mail-sent-by-Revolve.jpg 347w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 347px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-2\"><p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">These emails can help recover your business\u2019s lost sales by capitalizing on your customer\u2019s expressed interest and ensuring they don\u2019t forget your eCommerce store. <\/span><\/p>\n<p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">A great example is the brand <a href=\"https:\/\/www.omnisend.com\/resources\/customers\/black-halo\/\"><span style=\"color: #1155cc;\">Black Halo, which generated around 16%<\/span><\/a> of its email marketing revenue by optimizing abandoned cart emails and messages. <\/span><\/p>\n<p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">S<\/span><span lang=\"EN\">o, how can you optimize your abandoned cart email strategy before your customers call it quits with your business without even opting for your services? Let\u2019s see how!<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:10px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"356\" alt=\"https:\/\/sellerchamp.com\/free-trial\/?utm_source=blogbanner&amp;utm_medium=blog\" title=\"banner_variant\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-1024x356.png\" class=\"lazyload img-responsive wp-image-1316\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%271440%27%20height%3D%27500%27%20viewBox%3D%270%200%201440%20500%27%3E%3Crect%20width%3D%271440%27%20height%3D%27500%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-200x69.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-400x139.png 400w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-600x208.png 600w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-800x278.png 800w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant-1200x417.png 1200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2023\/05\/banner_variant.png 1440w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-1{width:75% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-1{width:75% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"margin-bottom:40px;\"><h2>7 Best Practices for Abandoned Cart Emails<\/h2>\n<p>In 2020, <a href=\"https:\/\/www.omnisend.com\/resources\/reports\/ecommerce-statistics-report-2021\/\">34% of customers<\/a> who clicked on the abandoned cart emails successfully completed the purchase.<\/p>\n<p>Even you can do the same for your eCommerce store and regain lost customers by implementing these best-abandoned cart emails practices.<\/p>\n<\/div><div class=\"fusion-text fusion-text-4\"><h3>1. Highlight the abandoned products for personalization<\/h3>\n<p>Reminding your customers of the products they abandoned along with their size, color, image, pattern, and more is a brilliant way of making them realize what they have left behind.<\/p>\n<p>After all, your customers might not always remember the products they added to their cart, especially if they added in numbers.<\/p>\n<p>Address your customers and include the abandoned products by highlighting their USPs, features, price, size availability, etc. This will help make your email copy personalized and high-converting.<\/p>\n<p>For example, <a href=\"https:\/\/ugmonk.com\/\">Ugmonk<\/a> entirely focuses on personalization in their abandoned cart emails to make customers feel like the designer is directly reaching out to them to offer assistance<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"398\" height=\"422\" alt=\"Ugmonk abandoned cart\" title=\"Ugmonk abandoned cart\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Ugmonk-abandoned-cart.jpg\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Ugmonk-abandoned-cart.jpg\" class=\"lazyload img-responsive wp-image-989\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27398%27%20height%3D%27422%27%20viewBox%3D%270%200%20398%20422%27%3E%3Crect%20width%3D%27398%27%20height%3D%27422%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Ugmonk-abandoned-cart-200x212.jpg 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Ugmonk-abandoned-cart.jpg 398w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 398px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-5\"><p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">In addition, Google personalizes their abandoned cart emails by adding the customer\u2019s cart within the email, including the product\u2019s features and urgency for faster and higher conversions. <\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-6\"><h3>2. Leverage sales principle to encourage action<\/h3>\n<p>Your abandoned cart emails should be highly conversational, interactive, and valuable\u2014focusing more on your customers and their problems than your products.<\/p>\n<p>An interactive and purposeful email copy convinces customers to bounce back to their abandoned cart and make the purchase. But how can you do this?<\/p>\n<p>Use sales principles while creating your emails to encourage customer actions. Here are some tips to help you with the same:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use high-converting and personalized abandoned cart email subject lines by mentioning the customer\u2019s name.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use discounts and offer incentives to tempt your customers back.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Use sales psychology by adding elements like FOMO, limited offer, grab it before it\u2019s gone, etc.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Focus on selling only a single product from the cart, preferably a bestseller or one with the highest ratings.<\/li>\n<\/ul>\n<p>The brand <a href=\"https:\/\/drop.com\/\">Drop<\/a> ensures maximum conversions through their abandoned cart emails by creating urgency through phrases such as \u201cends in 19 days\u201d, followed by a CTA.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"278\" height=\"536\" alt=\"still interest in cart product\" title=\"still interest in cart product\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/still-interest-in-cart-product.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/still-interest-in-cart-product.png\" class=\"lazyload img-responsive wp-image-990\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27278%27%20height%3D%27536%27%20viewBox%3D%270%200%20278%20536%27%3E%3Crect%20width%3D%27278%27%20height%3D%27536%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/still-interest-in-cart-product-200x386.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/still-interest-in-cart-product.png 278w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 278px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-7\"><p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">In addition, to encourage immediate action, Thrive Market implements a brilliant sales principle by adding a coupon code and showing their customers how much they will save if they purchase the items from their cart versus from other retailers. <\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-8\"><h3>3. Include a persuasive call-to-action (CTA)<\/h3>\n<p>Your abandoned cart email\u2019s CTA is arguably the most critical part of the mail. It\u2019s the key to transform visitors into valuable customers, leading them through the <a href=\"https:\/\/keap.com\/product\/sales-funnel\">sales funnel<\/a> with clear instructions about the next action to be performed.<\/p>\n<p>Making your customers click on the email is one thing, but directing them to complete the transaction through an effective CTA is what will serve the purpose of your abandoned cart email.<\/p>\n<p>So, after showing your customers what they have abandoned, you can persuade them to complete the transaction through bold and attractive CTAs like:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Return to cart<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Resume your order<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Claim my item.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Finish checking out<\/li>\n<\/ul>\n<p>Mango uses not one but three CTAs- \u2018Continue Shopping\u2019 and two \u2018Complete Your Purchase\u2019 with clear urgency and product\u2019s image and details within their emails, a great strategy to make readers think and take action.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"386\" alt=\"abandoned cart email\u2019s CTA\" title=\"abandoned cart email\u2019s CTA\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-emails-CTA.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-emails-CTA.png\" class=\"lazyload img-responsive wp-image-991\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27447%27%20height%3D%27386%27%20viewBox%3D%270%200%20447%20386%27%3E%3Crect%20width%3D%27447%27%20height%3D%27386%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-emails-CTA-200x173.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-emails-CTA-400x345.png 400w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/abandoned-cart-emails-CTA.png 447w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 447px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-9\"><h3>4. Include social proof through customer reviews and product\u2019s statistics<\/h3>\n<p>Considering the frequent cases of internet scams, customers today are becoming increasingly aware and careful before purchasing, especially first-time visitors.<\/p>\n<p>So, to win their trust, you need something more convincing, like social proof to convert skeptical shoppers into loyal customers. When your customers see other buyers talk about your products\u2019 features, benefits, and quality, it can positively influence their purchasing decision and encourage them to complete their purchase.<\/p>\n<p>You can include reviews, ratings, and testimonials in the abandoned checkout email to make your products more appealing to prospective customers.<\/p>\n<p><a href=\"https:\/\/www.adidas.com\/us\">Adidas<\/a> is an excellent example of a brand sending abandoned cart emails with social proof to entice customers back to complete the purchase.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"279\" height=\"324\" alt=\"excellent example of abandoned cart emails\" title=\"excellent example of abandoned cart emails\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/excellent-example-of-abandoned-cart-emails.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/excellent-example-of-abandoned-cart-emails.png\" class=\"lazyload img-responsive wp-image-992\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27279%27%20height%3D%27324%27%20viewBox%3D%270%200%20279%20324%27%3E%3Crect%20width%3D%27279%27%20height%3D%27324%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/excellent-example-of-abandoned-cart-emails-200x232.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/excellent-example-of-abandoned-cart-emails.png 279w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 279px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-10\"><h3>5. Use analytics to deduct the perfect timing for sending an email sequence<\/h3>\n<p>According to <a href=\"https:\/\/www.experianplc.com\/media\/news\/2016\/timing-is-everything-for-successful-abandoned-cart-email-campaigns\/\">Experian\u2019s published studies<\/a>, there is 2.4 times more possibility for customers to complete the purchase if they receive multiple abandoned cart email follow-ups than a single email.<\/p>\n<p>However, getting the timing of your abandoned cart emails right is a totally different ball game.<\/p>\n<p>Generally, here\u2019s how the sequence of your abandoned cart email follow-ups should look like:<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>First email:<\/strong> within 40-60 minutes of cart abandonment.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Second email:<\/strong> within 24 hours of cart abandonment.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Third email:<\/strong> within 3-4 days of cart abandonment.<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong>Fourth email (optional):<\/strong> within two weeks of cart abandonment (suggesting alternate products recommendations instead of cart recovery).<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"342\" height=\"493\" alt=\"perfect timing for sending email sequence\" title=\"perfect timing for sending email sequence\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/perfect-timing-for-sending-email-sequence.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/perfect-timing-for-sending-email-sequence.png\" class=\"lazyload img-responsive wp-image-993\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27342%27%20height%3D%27493%27%20viewBox%3D%270%200%20342%20493%27%3E%3Crect%20width%3D%27342%27%20height%3D%27493%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/perfect-timing-for-sending-email-sequence-200x288.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/perfect-timing-for-sending-email-sequence.png 342w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 342px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-11\"><p class=\"normal\" style=\"margin: 10.0pt 0in 10.0pt 0in;\"><span lang=\"EN\">Brands such as <a href=\"https:\/\/www.dyson.com\/en\"><span style=\"color: #1155cc;\">Dyson<\/span><\/a> and <a href=\"https:\/\/mailchimp.com\/\"><span style=\"color: #1155cc;\">Mailchimp<\/span><\/a> follow up with their customers with multiple abandoned cart emails while also incorporating some A\/B testing to analyze the exact sequence of follow-up emails.<\/span><\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-12\"><h3>6. Use rich media to make the email visually appealing<\/h3>\n<p>Another way to influence customers who have abandoned their carts is to add rich media and images of the items they have left behind. Just including the product\u2019s name is not enough anymore.<\/p>\n<p>Adding attractive and large product images adds a visual element to the emails, recreating what the customers felt when they first saw the product and added it to their carts.<\/p>\n<p>You can also include images of your customers using the products for a further nudge.<\/p>\n<p>This is how <a href=\"https:\/\/www.pacsun.com\/\">Pacsun<\/a> uses the product\u2019s image to influence and reinforce the customer\u2019s decision to purchase the product.<\/p>\n<\/div><div style=\"text-align:center;\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none\" style=\"margin-top:20px;margin-bottom:20px;\"><img loading=\"lazy\" loading=\"lazy\" decoding=\"async\" width=\"370\" height=\"371\" alt=\"Pacsun uses the product\u2019s image\" title=\"Pacsun uses the product\u2019s image\" src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Pacsun-uses-the-products-image.png\" data-orig-src=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Pacsun-uses-the-products-image.png\" class=\"lazyload img-responsive wp-image-994\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27370%27%20height%3D%27371%27%20viewBox%3D%270%200%20370%20371%27%3E%3Crect%20width%3D%27370%27%20height%3D%27371%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Pacsun-uses-the-products-image-200x201.png 200w, https:\/\/sellerchamp.com\/wp-content\/uploads\/2021\/12\/Pacsun-uses-the-products-image.png 370w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 370px\" \/><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:40px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><div class=\"fusion-text fusion-text-13\"><h3>7. Do A\/B testing and lead with data findings<\/h3>\n<p>In the end, it\u2019s all about trial and error and going with the solution that fulfills the purpose\u2014 getting your customers back to complete the transactions.<\/p>\n<p>A\/B testing allows you to compare two different abandoned cart emails to analyze which one performs better and increases conversions.<\/p>\n<p>You can A\/B test several elements, including the abandoned cart subject line, email follow-up sequence, and CTAs, to see if they respond to discounts or humorous text. This testing will allow you to optimize your abandoned cart emails to get the best results.<\/p>\n<p>For example, <a href=\"http:\/\/constantcontact.com\/\">Constant Contact<\/a> performs A\/B testing to determine the right follow-up timeframe series for maximum conversions.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"border-color:rgba(0,0,0,0.07);border-top-width:1px;\"><\/div><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-2{width:75% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-2{width:75% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;border-width: 0px 0px 0px 0px;border-color:#e2e2e2;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_3_4 3_4 fusion-flex-column\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-14\"><h2>7 Abandoned Cart Email Best Practices to Win Back Customers: Final Thoughts<\/h2>\n<p>The absence or lack of an effective abandoned cart email strategy results in loss of potential customers and business revenue.<\/p>\n<p>To avoid cart abandonment in the first place, focus on managing high product prices, a seamless checkout process, easy returns, unexpected costs, low shipping charges, and more.<\/p>\n<p>However, for those customers who have abandoned their carts already, use the abandoned cart email best practices, which has helped several brands recover lost customers and increase their business revenue, as we saw in this article.<\/p>\n<p>And as you implement these practices, keep testing and experimenting to ensure your customers not just open your abandoned cart emails but also click on the CTAs and complete the transactions.<\/p>\n<p>Remember, abandoned cart email recovery is a gradual and step-by-step process. You may not hit the target right away, but consistent testing and strategizing can help you analyze what works best for your customers to get them back to their carts and complete the checkout from our <a href=\"https:\/\/sellerchamp.com\/how-to-build-a-successful-dropshipping-business\/\">dropship platform<\/a>.<\/p>\n<\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-builder-column-3{width:75% !important;margin-top : 0px;margin-bottom : 20px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 2.56%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 2.56%;}@media only screen and (max-width:800px) {.fusion-body .fusion-builder-column-3{width:75% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 2.56%;margin-left : 2.56%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}<\/style><\/div><\/div><style type=\"text\/css\">.fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;}<\/style><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[206,71],"tags":[65,64,66,67],"class_list":["post-984","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-206","category-ecommerce-operations","tag-7-abandoned-cart-email-best-practices","tag-7-abandoned-cart-email-best-practices-to-win-back-customers","tag-abandoned-cart-email-best-practices","tag-abandoned-cart-email-practices"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Abandoned Cart Email Best Practices to Win Back Customers<\/title>\n<meta name=\"description\" content=\"Lack of effective abandoned cart email strategy results in loss of business revenue. 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